The Data Insights Module

Turn travel data into revenue boosting insights

Get actionable intelligence from day one. With the Data Insights module, transform raw data into client growth, stronger supplier partnerships, smarter marketing, and peak advisor performance all without the need for technical setup.

Book a demo
TwerenboldTwerenboldTwerenbold
Pique Travel DesignPique Travel DesignPique Travel Design
AmadeusAmadeusAmadeus
McCabe World TravelMcCabe World TravelMcCabe World Travel
Budapest BrandBudapest BrandBudapest Brand
BluebirdBluebirdBluebird
Holidaycheck PremiumHolidaycheck PremiumHolidaycheck Premium
TwerenboldTwerenboldTwerenbold
Pique Travel DesignPique Travel DesignPique Travel Design
AmadeusAmadeusAmadeus
McCabe World TravelMcCabe World TravelMcCabe World Travel
Budapest BrandBudapest BrandBudapest Brand
BluebirdBluebirdBluebird
Holidaycheck PremiumHolidaycheck PremiumHolidaycheck Premium
TwerenboldTwerenboldTwerenbold
Pique Travel DesignPique Travel DesignPique Travel Design
AmadeusAmadeusAmadeus
McCabe World TravelMcCabe World TravelMcCabe World Travel
Budapest BrandBudapest BrandBudapest Brand
BluebirdBluebirdBluebird
Holidaycheck PremiumHolidaycheck PremiumHolidaycheck Premium

Trusted by travel industry innovators

The Solution

What’s working why, across your travel operations

With the Data Insights Module, you don’t just see numbers, you understand them. We capture and connect critical data from across our platform, turning it into actionable intelligence that empowers you to grow revenue and strengthen client relationships.

No Setup Required

Insights Start Working for You Instantly

Forget lengthy configurations or complex data pipelines. Our platform pulls structured analytics straight from every key module ready to drive action from day one.

  • Profiler Module: client preferences, demographics, engagement

  • Knowledge Hub: supplier usage, top-performing content

  • Itinerary Builder: trip types, proposal conversion, upsells

  • Booking Agent: commissions, markup, booking process speed

  • Marketing Hub: campaign performance, audience segmentation

From Reports to Results

Go beyond dashboards to drive growth

We don’t stop at beautiful reports. We deliver insights that fuel real-world decisions.

  • Pinpoint top clients, their interests, and next-best destinations

  • Identify which advisors are driving sales

  • Understand what products convert best, by price, destination, or season

  • Spot underperforming suppliers, missed upsells, or low ROI campaigns

Built-In Segmentation

Every insight tied to real people and results

With built-in segmentation, every data point is linked to a client, advisor, trip, or supplier making it easy to take action.

  • Build sharper campaigns from client interest data

  • Identify suppliers worth promoting

  • Track trends by office, advisor, or client segment

  • Filter by brand or consortia performance

Understand Clients

Track what matters to your clients

Know what drives client decisions even before they book by tracking interests, lifestyle tags, travel style and destinations; engagement with emails, itineraries, and offers; segment by demographics, behavior, or travel type. Use these insights to:

  • Send personalized campaigns

  • Spot upcoming trends

  • Guide advisor follow-ups

Supplier Performance

See which partners truly perform

Know which hotels, experiences, and partners deliver results and why. Filter by destination, trip type, or advisor; view gross sales, commission yield, conversion rate; compare public vs. private (negotiated) rates. Use these insights to:

  • Prioritize what advisors recommend

  • Renegotiate supplier contracts

  • Highlight top performers in trainings

Empower Advisors

Measure advisor and office impact

Understand how every advisor and office contributes to your growth by measuring bookings, proposals, conversion rates; Average trip size, upsells, preferred partners and trends by office, region, or advisor type. Use these insights to:

  • Identify training needs

  • Allocate resources smartly

  • Design rewards and incentives

Smarter Strategy

Turn operations into marketing power

Transform operational data into sharper marketing strategies by matching campaigns to top-performing segments; tracking campaign inquiries and booking pipeline and identifying content that sparks engagement. Use these insights to:

  • Launch targeted, high-conversion campaigns

  • Align content with market demand

  • Guide destination or product partnerships

Always Evolve

Keep your fingers on the pulse of performance

With continuous data flow across all modules, you always have the latest insights to keep your strategy fresh and competitive. Whether optimizing client relationships, supplier negotiations, or marketing impact, your team stays one step ahead.

Give your travel business an AI Brain

Supercharge human insights with AI precision to revolutionize travel sales in just one call. No pressure, only efficient solutions.

Book a demo

Key Benefits of Data Analytics

Why data insights transform your travel business

The Data Insights module doesn’t just show you what’s happening, it helps you understand why it’s happening and what to do next. Turn raw data into meaningful business outcomes, strengthen client relationships, and grow revenue with confidence.

Faster Decisions

Skip the wait for reports or manual analysis. Get instant, AI-powered insights that guide everything from supplier negotiations to marketing campaigns so you can act quickly and confidently.

Boost Revenue

Identify your most profitable clients, products, and partners. Focus your team’s energy where it matters most, whether it’s upselling premium trips, promoting top suppliers, or refining marketing strategies.

Strengthen Client Relationship

Know your clients better than ever, from their travel preferences to how they engage with your offers. Deliver highly relevant recommendations and follow-ups that increase satisfaction and drive repeat business.

Optimize Performance

Understand how each advisor contributes to your success. Use data-driven insights to tailor training, reward top performers, and ensure your entire team works at its highest potential.

Improve Partnerships

Leverage detailed supplier performance data to negotiate stronger contracts, increase commissions, and ensure your team recommends partners that truly deliver value.

Optimize Marketing ROI

Connect marketing efforts to real sales outcomes. Use granular insights on audience behavior and campaign performance to launch targeted campaigns that convert.

FAQs

Got questions? We’ve got the answer to the most common ones!

What kind of insights can we expect from the Data Insights module?

The Data Insights module provides rich analytics across multiple dimensions, including client preferences, destination popularity, supplier performance, and advisor activity. Agencies can track which products are most liked or rejected by clients and monitor overall booking trends. We will also be adding deeper tracking of advisor performance—both in terms of results and on-the-job efficiency, such as time saved and speed to serve clients.Advisors will benefit directly from personalized insights that help them understand their performance, enhance service delivery, and refine their recommendations based on client behavior and outcomes.

Can the system track and report on the success of personalized marketing campaigns?

Yes, the Data Insights module can track the performance of marketing campaigns by measuring engagement metrics such as email opens, clicks, and conversions. This data helps agencies refine their marketing strategies based on real-time client feedback.

How can Data Insights improve our marketing?

By revealing exactly which client segments, campaigns, and content drive bookings, Data Insights helps you go beyond basic segmentation — it's about true personalization. You can craft highly targeted campaigns based on real client interests and behavior, optimize content for performance, and align your marketing with what actually converts.

Is the data secure and compliant?

Yes. We adhere to the highest data security and privacy standards and are fully compliant with global regulations like GDPR. Personally identifiable information (PII) is handled with strict safeguards to ensure it is stored, processed, and accessed securely.

Still have questions?

Let’s discuss your specific challenges and show you how our solution fits.

Book a demo

Do you prefer email communication?

hello@thetripboutique.co